Piracy

Film Industry Facts

How many film genres are available on the streaming site, Netflix? 162

Have downloading and streaming sites overtaken DVD sales?

Which movie trailer on YouTube has the most views in 2013? Iron Man 3 with over 54 million views. The film is released on 26th April 2013.

How much does the film industry lose to piracy?

Fandom

Knowledge Communities: Fans meet together online to share interests and discuss them in depth. 

 Here is are some examples from a Batman fan forum. Fans come here to discuss anything related to Batman and share thoughts and opinions on the different films.

Transmedia: When a text is produced in a number of different forms such as film, animations and comic books, each of which adds a different element to the final product which cannot be fully understood on their own. 

Social and Cultural Convergence: Where audiences come together socially online from all over the globe and start to make things which they share online. 

Cultural Production: Fan websites and material which can be edited. 

This is an example of cultural production as the fans have produced an entire replica movie.

Collective Thinking: When fansites have sets of rules on what can or cannot be said and people can gain a 'fan status'. 

An example of collective thinking is shown here in the comments on the video and it is clear that the makers of the live action film will have gained a 'fan status'. 

Skyfall

Website:

• Features such as Gallery, Videos and Downloads. 

• There are examples of web 2.0 with interactive features such as a live stream of tweets. 

• There is a download section where users can download Facebook cover photos, twitter skins and wallpapers. 

• The main source of user interaction comes from the social networking sites links. There are links to the Facebook and twitter pages of the film as well as the live twitter feed.

Institutions:

Produced and distributed by MGM-owned by Sony who also own TV channels etc.
DANJAQ- responsible for copyright and brand image, owned by united artists.
EON- production company for Skyfall, part of DANJAQ.
Columbia Tristar- theatrical distribution (getting the film into cinemas), owned by Sony.
United Artists- Part produced and distributed it, also owned by Sony.

Sony- ultimately responsible for the production and distribution, owned by the Sony corporation who also own Columbia, Playstation and hundreds of record labels.

Skyfall Fans: 

•  Fan videos have been made and uploaded onto YouTube. 

Marketing:

• An advert has been made in the style of Skyfall:

• A coca cola advert has been made with the James Bond theme. 

• The official twitter page has 149, 974 followers. 

• There is a James Bond Gun Barrel App where users can video someone and the Gun Barrel Effect is added by the App. 

Applying Theories to Areas of the Media

Dan Gillmore and We the Media is not applicable to online television because television is supplied by the main institutions such as Channel 4 and BBC. The citizens are just consumers in the sense of online television and television programmes in general.

Dan Gillmore is slightly more applicable to online news. For example, The Guardian and The Huffington Post has the news supplied by the company but citizens can comment and share opinions and views on the news that is being posted.

Clay Shirky's 'Here comes everybody' theory is not applicable to online newspapers.








The future of television could possibly be completely online as online soaps are already being introduced where citizens can vote towards what happens in the programmes.

Dan Gillmor - We the Media

• The theory is about changing the way the Media works in terms of the large corporations being the "Media Gods" and democratising the Media and making it more equal for citizens to get what they want rather than what is "thrown" at them. 
• He talks about distributing Media being no longer all about the money and being more about good ideas, time and having the right "tools". 
• Media is becoming much more equal now that distribution is much cheaper and that citizens have access to the "tools" much easier now. 

Wikinomics and the Music Industry

Thinking Globally: 

Web 2.0 allows for thinking on a global scale. Sites such as YouTube are accessible internationally and can be used to promote artists when people view their music videos. Over 800 billion users access YouTube every month with over 4 billion hours watched each month. 72 hours of watching are uploaded every minute onto the site and all of the footage is available to be seen globally. Also, by using SoundCloud, anybody from around the world can hear artist's music and use it for their own work. 

Democratised: 

Anyone can now add their music to websites such as Soundcloud and Mixcloud. For example, Garageband; an app for smartphone and tablets which can be used to record and share music. However, many artists have their music stolen from websites such as these. Also, very few people actually contribute to these kind of sites. 

Creative Commons License

A creative commons license is a license that the maker/owner of the song has on that particular song so that other people can use that song but it still belongs to the creator. The only problem with this is that other people could use your song without you knowing and they could then make money from it without your permission or without giving you a share.