Dan Gillmore and We the Media is not applicable to online television because television is supplied by the main institutions such as Channel 4 and BBC. The citizens are just consumers in the sense of online television and television programmes in general.
Dan Gillmore is slightly more applicable to online news. For example, The Guardian and The Huffington Post has the news supplied by the company but citizens can comment and share opinions and views on the news that is being posted.
Clay Shirky's 'Here comes everybody' theory is not applicable to online newspapers.
The future of television could possibly be completely online as online soaps are already being introduced where citizens can vote towards what happens in the programmes.
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